El futuro de las editoriales universitarias en España

Abstract

This research explores the evolution of Spanish University Editorials based on a Delphi study undertaken with an expert panel of about 30 board members of the Spanish University Presses Association (UNE). The main results obtained highlight the need for a greater recognition of the role played by university editorials in the control and promotion of the quality of scholarly publishing. The adaptation to the digital models, the management of open access, the flexibilization of business models to ensure greater marketing orientation and better marketing and distribution, are also considered as some of the most important challenges.