Uso y aplicación de herramientas 2.0 en los servicios, producción, organización y difusión de la información en la biblioteca universitaria

Abstract

The object of this study is to present an analysis on the use of 2.0 tools in university libraries, with the goal of grasping usage patterns of the information provided to users, while enhancing the visibility of the entity’s digital brand. Based on professional experience, the analysis shows how the integration of diverse 2.0 tools can improve the information services offered by the university library, while improving communication mechanisms among users. This encourages the creation of learning communities. The integration of diverse social networking tools allows for the articulation of an information system, in which, thanks to RSS feeds channels, information is organized and standardized by social reference managers and subsequently disseminated among users through blogs, social networks, distribution lists; thereby enhancing the institution’s visibility and, above all, providing better services to users. This article provides a valuable portrait of an information center, using 2.0 web tools, freeware and open code application; whose experience can be replicated and/or adapted in other centers, where similar services are offered.