La fórmula de comunicación de Lasswell como método para implementar bases de datos documentales en los medios audiovisuales

Abstract

Laswell’s communication model is the one that has been accepted by the journalists' community as a good formula of communicative relation ship with the tv spectator. The model sets forth the need for the journalistic message to solve a series of questions implied in the five “Ws”: what, how, when, where and why, which in clude the communicational elements that must bemade evident in a process which emits and receives. The same method is also accepted in the audio visual communication media and for that reason seems adequate to implement documentary data bases. Therefore, if the audio visual information piece is constructed by answering to the questions made by Laswell’s method, it would be appropriate to dismember again such information and preserve it and store it in the data bases by means of specific fields.